ABOUT

The World Cup of Hip Hop​ is an exciting, new multi-platform music competition series in which fans from all over the world bring local hip hop legends to the world stage to compete against one another to find the hottest up-and-coming hip-hop groups around the globe. Unlike other music competition shows, this one features talent sourced by the fans themselves using our proprietary fan-engagement platform amp.it, as audiences will play the role of both A&R and label exec. Every episode is shot on-location in a different country around the world, and provides a fresh window into global youth culture through the lens of hip hop, dance and visual art. The World Cup of Hip Hop is the evolution of ​Take Back the Mic​ (TBTM), a two-time Emmy Finalist digital series, featuring up-and-coming Hip Hop stars from around the globe. Produced by ITV (H​ell’s Kitchen, The Voice​), it​ ​is a multi-platform series covering Mobile, Digital, VR, TV and Live Events. Just as Hip Hop is more than music, THE WORLD CUP OF HIP HOP is more than competition, it’s a window into our culture.